In the Context of Product Adoption and Diffusion, Which of the Following

question 107

Multiple Choice

In the context of product adoption and diffusion, which of the following questions relates to the product characteristic of observability?

• A) How visible is the product to other potential consumers?
• B) How easily can potential consumers sample the new product?
• C) Can potential consumers easily understand what your product is and how it works?
• D) How consistent is your product with the existing way of doing things?

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Definitions:

Start-Ups

Newly formed firms that are attempting to pioneer a new product or production method.

Venture Capital

That part of household savings used to finance high-risk business enterprises in exchange for stock (and thus a share of any profit if the enterprises are successful).

Start-Up Firms

New businesses in the initial and often innovative stage of operations, aiming to meet a marketplace need by developing a viable business model.

Scientific Knowledge

Information gained through systematic observation, experimentation, and reasoning in the sciences, leading to understandings and predictions about the natural world.