Product Augmentation

question 74

Multiple Choice

Product augmentation:

• A) calls for greater purchase power at the consumer end.
• B) results in the dilution of the actual goods.
• C) damages the reputation of the company.
• D) sharpens the competitive edge of the marketer's products.

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Definitions:

Critical Thinking

The intellectually disciplined process of actively analyzing, synthesizing, and evaluating information gathered from observation, experience, reflection, or communication.

Prospective Employer

An individual or organization considering hiring a particular job seeker or candidate for employment.

Knowledge

Information, understanding, or skill obtained by experience or education; the theoretical or practical understanding of a subject.

Management Function

The activities and responsibilities carried out by managers, including planning, organizing, leading, and controlling, to achieve organizational goals.