In the Context of the Marketing Mix, the _____ of a Product

question 92

Multiple Choice

In the context of the marketing mix, the _____ of a product includes all of the ways that marketers communicate about the product.

• A) distribution strategy
• B) pricing strategy
• C) product strategy
• D) promotion strategy

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Definitions:

Elasticity Coefficient

A measure used to show the responsiveness of the quantity demanded or supplied to a change in one of its determinants, like price or income.

Supply

A schedule or curve that shows the various amounts of a product that producers are willing and able to make available for sale at each of a series of possible prices during a specified period of time.

Elastic

A characteristic of a good or service indicating that its quantity demanded or supplied changes significantly when there is a change in price.

Elasticity Of Supply

A measure of how much the quantity supplied of a good changes in response to a change in price.