________ Marketing Consists of Activities Undertaken to Create, Maintain, or Change

question 64

Multiple Choice

________ marketing consists of activities undertaken to create, maintain, or change the attitudes and behaviors of target consumers toward an organization.

• A) Social network
• B) Organization
• C) Niche
• D) Location
• E) Concentrated

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Definitions:

Manager Power

The ability or capacity of managers to influence the behavior of their team members or allocate resources within an organization.

Influence Tactic

Strategies used by individuals or groups to change the behavior or attitudes of others in a particular direction.

Political Skill

The ability to effectively understand others at work and use such knowledge to influence others to act in ways that enhance one's personal or organizational objectives.

Sources of Power

The origins from which an individual or organization derives the ability to influence others, such as through expert knowledge, authority, or social relationships.