Features Are a Competitive Tool for Differentiating a Company's Product

question 155

Multiple Choice

Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?

• A) Which features could we add to improve the product?
• B) Which specific features of the product do you like most?
• C) How much would (a certain new feature) be worth to you?
• D) Which features of the product do you like the least?
• E) How do you like the product?

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Definitions:

Problem

A situation, question, or issue that is difficult to deal with or understand, requiring a solution or answer.

Data

Quantitative or qualitative values that represent information or variables, often used for analysis or decision-making.

Specific Organization

A particular or distinct institution, corporation, or group organized for a certain purpose or activity.

Reasonable Evidence

is evidence that is sufficiently reliable and pertinent to support a logical conclusion.