Brand ________ Refers to How Consumers Feel If a Brand

question 34

Multiple Choice

Brand ________ refers to how consumers feel if a brand meets their needs.

• A) differentiation
• B) equity
• C) dilution
• D) esteem
• E) relevance

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Definitions:

Maladaptive

Behaviors or thought patterns that inhibit an individual's ability to adjust healthily to particular situations.

Right from wrong

The moral ability or capacity to distinguish ethical actions from unethical ones.

Self-efficacy

An individual's belief in their own ability to complete tasks and achieve goals.

Cognitive appraisal

The process of interpreting and evaluating an event or situation that leads to an emotional response.