________ Involves the Use of a Successful Brand Name for New

question 15

Multiple Choice

________ involves the use of a successful brand name for new or modified products in a new category.

• A) A line extension
• B) A product line
• C) A brand extension
• D) Co-branding
• E) Cannibalization

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Definitions:

Animism

A facet of preoperational thought: the belief that inanimate objects have lifelike qualities and are capable of action.

Centration

A term from developmental psychology, describing the tendency of children in the preoperational stage to focus on one aspect of a situation and ignore others.

Irreversibility

A cognitive limitation in young children's thinking, where they are unable to understand that an action can be done and undone.

Internalized Sets

Concepts, beliefs, or ways of thinking that have been fully absorbed into one's mindset and influence behavior and decision-making.