Business Marketers Use Geographic, Demographic, Benefit, User Status, Usage Rate

question 8

Multiple Choice

Business marketers use geographic, demographic, benefit, user status, usage rate, and loyalty status to segment their markets. They also use ________, customer operating characteristics, purchasing approaches, and situational factors.

• A) weather patterns
• B) psychographics
• C) ethical traits
• D) budgets and financial status
• E) personal characteristics

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Definitions:

Secondary Research

The process of gathering data that has already been collected by others, such as reports, studies, or statistics, for a new analysis.

Observational Research

A method of data collection involving the systematic recording of observable behaviors, events, or conditions without direct interaction.

Median

Midpoint of a series, with an equal number of items above and below.

Statistical Abstract

A comprehensive summary of statistics on a particular topic, often compiled and published by governmental or research organizations.