When Customers Have Low Involvement in a Purchase but Perceive

question 124

Multiple Choice

When customers have low involvement in a purchase but perceive significant brand differences, they will most likely engage in ________.

• A) complex buying behavior
• B) dissonance-reducing buying behavior
• C) habitual buying behavior
• D) variety-seeking buying behavior
• E) consumer ethnocentrism

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Definitions:

Aggression

Behavior aimed at causing harm or injury to others; it can be physical or verbal.

Ethical Guidelines

Rules and standards designed to guide appropriate conduct, particularly in scholarly and professional contexts.

Physiological Recording

The measurement and documentation of bodily functions, such as heart rate, brain activity, and muscle tension, often used in psychological research.

Subject

An individual or entity being observed or experimented upon in scientific or academic studies.