Examlex
Explain the role of marketers in the information search step of the buyer decision process. Give an example of how the marketer might execute this role.
Moral Violations
Acts or behaviors that transgress established moral principles or ethical standards.
Higher Good
A concept referring to the ultimate value or aim that is deemed supremely beneficial or virtuous.
Kohlberg
Refers to Lawrence Kohlberg, a psychologist known for his theory of moral development, which suggests that moral reasoning develops in stages.
Moral Judgments
Evaluations or decisions made about the rightness or wrongness of actions based on a set of ethical principles or moral values.
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