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Identify the three major ways a company can manage its international marketing.
Cultural Products
Items and symbols, including literature, art, music, and traditions, that are created within a culture and serve as expressions of its values and beliefs.
Cross-Cultural Differences
variations in the norms, values, beliefs, and behaviors of people from different societies, emphasizing the diversity of human cultures.
Reference-Group Effects
The influence that a group, to which an individual compares themselves, has on that individual's behavior, attitudes, or opinions.
Big Five Personality Dimensions
A model that describes human personality using five broad traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.
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