Dell Produces and Delivers PCs of Competitive Quality at Lower

question 15

Multiple Choice

Dell produces and delivers PCs of competitive quality at lower costs. The company constantly aims to achieve low production and distribution costs to win a large market share. Dell utilizes a(n) ________ strategy very effectively.

• A) overall cost leadership
• B) differentiation
• C) focus
• D) blue ocean
• E) market segmentation

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Definitions:

Social Media

A platform for users to create, share, or exchange information, ideas, pictures/videos in virtual communities and networks.

Brand Evangelists

Individuals who believe so strongly in a particular product or brand that they freely try to convince others to buy and use it.

Performance Measures

Quantitative and qualitative metrics used to evaluate the efficiency and effectiveness of actions or processes within an organization.

Social Media

Websites and platforms that allow users to generate and distribute content or engage in social networking activities.