Firms That Serve Small Segments Not Being Pursued by Other

question 4

Multiple Choice

Firms that serve small segments not being pursued by other firms are called ________.

• A) market followers
• B) market mavens
• C) market challengers
• D) market nichers
• E) market leaders

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Definitions:

Availability Heuristic

A brainy shortcut that leverages the on-the-spot examples present in someone's memory when they are deliberating over a distinct topic, concept, plan, or decision.

Airline Reservations

The process of booking a seat on an airplane for travel, which can be done via airlines, travel agencies, or online platforms.

Airplane Crash

An event where an aircraft sustains significant damage or destruction leading to loss of life or serious injury.

Multisource Feedback

A performance appraisal method that gathers feedback on an individual from a variety of sources including peers, subordinates, and superiors.