Marketers Publicize Inbound Toll-Free Numbers to Consumers in Television and Print

question 74

Multiple Choice

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.

• A) increased convenience
• B) increased telemarketing calls
• C) decreased telemarketing calls
• D) 24/7 availability of support
• E) a discounted price on the product

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Definitions:

Physiological Deficiencies

Shortcomings or inadequacies in the physical body, often referring to the lack of essential nutrients or biological functions.

Psychological Deficiencies

Refers to the lack of cognitive or emotional capabilities that might impact an individual's mental health and wellbeing.

ERG Theory

Identifies existence, relatedness, and growth needs.

Need Categories

The classification of human needs into groups based on characteristics, such as physiological, safety, belonging, esteem, and self-actualization needs.