________ Tend to Be Straightforward Outlines of Benefits and Positioning

question 79

Multiple Choice

________ tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.

• A) Promotion mix plans
• B) Message strategy statements
• C) Creative concept strategies
• D) Advertainment statements
• E) Branded entertainment plans

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Definitions:

Quasi-Contract Theory

A legal concept where a court imposes a contractual obligation on a party who has not actually entered into a contract, to prevent unjust enrichment.

Family Relationships

Connections between individuals related by blood, marriage, or adoption, affecting legal rights and responsibilities.

Illegal

Refers to actions or activities that are forbidden by law and subject to criminal penalties and sanctions.

Procedural Unconscionability

A legal term referring to a situation where one party to a contract is at such a severe disadvantage, usually because of imbalanced bargaining power, that the contract becomes unfair.