Which of the Following Are the Three Characteristics That an Advertising

question 77

Multiple Choice

Which of the following are the three characteristics that an advertising appeal should have?

• A) engaging, informative, and stylish
• B) trendy, compelling, and appealing
• C) meaningful, believable, and distinctive
• D) unique, emotional, and entertaining
• E) humorous, memorable, and interesting

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Definitions:

Trial Marriage

A temporary marital arrangement intended to test the compatibility of a couple before formal marriage.

Sternberg's

Refers to theories developed by psychologist Robert Sternberg, especially his triangular theory of love or his theory of intelligence.

Triangular Theory

A theory of love proposed by psychologist Robert Sternberg, which suggests that love consists of three components: intimacy, passion, and commitment.

Commitment

The state or quality of being dedicated to a cause, activity, or person, often implying a long-term engagement or obligation.