Reach Is a Measure of How Many Times the Average

question 41

True/False

Reach is a measure of how many times the average person in the target market is exposed to the message.

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Definitions:

Goods Produced

Items or products that have been created through a process of manufacturing, farming, or other means of production.

Secondary Labor Market

Contains a disproportionately large number of women and members of racial minorities, particularly African and Hispanic Americans. Employees in the secondary labor market tend to be unskilled and lack higher education. They work in small firms with low levels of capital investment. Employment is insecure, earnings are low, and fringe benefits are meager.

Unskilled Employees

Refers to workers who possess no specific skills or qualifications and are often employed in labor-intensive or manual job roles.

Higher Education

Tertiary education provided by universities and colleges that leads to an academic degree or professional qualification.