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Why Do Marketers Value Opinion Leaders

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Why do marketers value opinion leaders?


Definitions:

Nonprofit Organization

An entity that operates for the benefit of society or a specific group of people and does not distribute its surplus funds to owners or shareholders.

Issue

A topic or problem that is under discussion or over which there are opposing views or disagreements.

Worth

The value of an object, individual, or concept, often characterized by its importance, utility, or monetary valuation.

Social Change

Transformations in the social structures and cultural practices of a society.

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