Sam, the Owner of a Small Company, Learned That a Competitor

question 14

Multiple Choice

Sam, the owner of a small company, learned that a competitor was planning to spend $150,000 on promotion in the next financial year. As soon as he learned this, Sam called his finance manager and said, "I want to spend $150,000 on promotion next year." In this case, which method of promotional budgeting does Sam use?

• A) the objective-and-task method
• B) the competitive-parity method
• C) the percentage-of-sales method
• D) the affordable method
• E) the pull-push method

---

Definitions:

Prior Research

Refers to the studies and findings that have been conducted and published before the current research project.

Study Limitations

Constraints on the study that may affect the validity or generalizability of the results, including methodological limitations or external factors.

Technical Errors

Mistakes or issues that arise due to the technical aspects of a study, such as equipment malfunction or software bugs.

Legitimacy Crisis

A situation in which there is widespread doubt or contestation about the moral authority or appropriateness of a governing body or policy.