Which of the Following Promotional Tools Is the Most Effective

question 160

Multiple Choice

Which of the following promotional tools is the most effective in building up buyers' preferences, convictions, and actions?

• A) mass-market advertising
• B) sales promotion
• C) segmented advertising
• D) personal selling
• E) public relations

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Definitions:

Dyslexia

A learning disability characterized by difficulty with learning to read fluently and with accurate comprehension, despite normal intelligence.

Learning Disability

A neurodevelopmental disorder characterized by difficulties in reading, writing, arithmetic, or other learning activities, not accounted for by intellectual disabilities.

Normal Intelligence

A psychological classification for cognitive ability that falls within the average range of standardized intelligence tests.

Gardner's Multiple Intelligences

A theory that proposes intelligence can be divided into multiple specific ('intelligence') areas, including linguistic, logical-mathematical, spatial, and others.