Examlex
Explain how wholesalers have been able to use technology to cut costs.
Dissonance Paradigm
A theoretical framework used to understand the discomfort from cognitive dissonance and how individuals attempt to reduce it.
Free Choice
The ability or power to make decisions autonomously without external constraints or coercion.
Spreading Alternatives
A cognitive phenomenon where individuals devalue rejected alternatives to feel better about the choices they have made.
Self-Verification
The desire and tendency of individuals to seek confirmation of their self-concept, whether positive or negative, from their social environment.
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