Dividing the Market into Various Groups of Customers That a Company

question 105

Multiple Choice

Dividing the market into various groups of customers that a company may serve is called ________.

• A) market segmentation
• B) positioning
• C) customization
• D) target marketing
• E) differentiation

---

Definitions:

Blood Pressure

The force exerted by circulating blood on the walls of blood vessels, crucial for maintaining bodily functions.

African Americans

A demographic group in the U.S. identified by their ancestral linkage to any of the black racial groups native to Africa.

Discrimination

Unfair or prejudicial treatment of individuals based on characteristics such as race, age, gender, or sexual orientation.

Myocardium

The thick middle layer of the heart wall composed of cardiac muscle, responsible for the heart's contractile movement.