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_____ -a form of team participation-were developed in the late 1970s at several Department of Defense installations,such as the Norfolk Naval Shipyard and the Cherry Point Naval Air Station.
Trade Promotion
Marketing activities aimed at increasing demand for products by offering incentives to wholesalers, retailers, or customers, typically in a limited period.
Marketing Intermediaries
Organizations that assist in moving goods and services from producers to consumers.
Pulling Strategy
A marketing strategy that aims to create demand for a product or brand that encourages consumers to seek it out, often through promotions and advertising.
Pushing Strategy
A marketing strategy that involves taking a product directly to the customer via distribution channels to ensure visibility and accessibility.
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