Which of the Following Statements Accurately Defines Brand Loyalty

question 81

Multiple Choice

Which of the following statements accurately defines brand loyalty?

• A)It is the repurchase behavior shown by customers due to the fear of trying a new brand.
• B)It is the customers' preference for the products currently in the task environment.
• C)It is the perception of customers that some brands are equivalent.
• D)It implies that the brand delivers what it promises.

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