Your Company Segments Customers by Gender, Age, Education, and Income

question 89

Multiple Choice

Your company segments customers by gender, age, education, and income.In your marketing plan, you should specify that your company bases its segmentation on __________ factors.

• A) demographic
• B) geographic
• C) psychological
• D) behavioral

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Definitions:

Cognitive Development

The growth and change in intellectual capabilities such as thinking, reasoning, and understanding over the course of a lifetime.

Preoperational Stage

A developmental phase, according to Jean Piaget, where children aged 2-7 years think symbolically but are not yet able to perform logical operations.

Birthday Parties

Social gatherings to celebrate the anniversary of someone's birth, typically involving activities like eating cake and giving gifts.

Sensorimotor Period

The first of the four stages of cognitive development in Piaget's theory, occurring from birth to age 2, characterized by the development of physical interaction with the environment.