Camille Has Started a Photography Business and Is Trying to Decide

question 45

Multiple Choice

Camille has started a photography business and is trying to decide between working toward mass exposure or a more exclusive appeal.She is thinking about which of the 4Ps?

• A) product
• B) price
• C) place
• D) promotion

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Definitions:

Average

A statistical measure representing the central or typical value in a set of data, commonly calculated as the sum of the values divided by the number of values.

Mere-exposure Effect

A psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Proximity

The physical or psychological closeness or distance between people, objects, or concepts, affecting relationships and interactions.

Familiarity

refers to the level of knowledge or recognition that an individual has about a certain concept, object, or person, often resulting from prior experience or exposure.