You Are a Customer Taking a Survey

question 48

Multiple Choice

You are a customer taking a survey.It lists two brands and asks you to rate how similar they are.What type of survey are you taking?

• A) a focus group application survey
• B) a survey based on multidimensional scaling
• C) a survey based on attributes
• D) a conjoint analysis survey

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Definitions:

Deceptive Marketing Practice

A misleading or false representation of a product or service in marketing activities to lure consumers into making a purchase.

Environmentally Friendly

Products, practices, or services that cause minimal harm to the environment.

Economic Responsibility

The obligation of businesses to contribute to the economic well-being of their communities and society as a whole.

Social Responsibility

The practice of companies taking responsibility for the impact of their activities on the environment, consumers, employees, communities, and all other stakeholders.