Verizon Uses the RFM Matrix to Determine Its Most Valuable

question 29

Multiple Choice

Verizon uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7.Customer A has a score of R=1, F=5, M=6.What is Customer A's RFM score?

• A) 15
• B) 31
• C) 90
• D) 100

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Definitions:

Introversion-extraversion Debate

A discussion on the psychological dimension of personality that contrasts the tendency towards being more reserved and internally focused, with being outgoing and externally oriented.

Psychodynamic Perspective

A psychological approach that emphasizes unconscious processes and past conflicts as influencing behavior in the present.

Reciprocal Determinism

A concept in psychology that explains how an individual's behavior both influences and is influenced by personal factors and the social environment.

Environmental Influences

External factors that affect an individual’s development and behavior, including physical, social, and cultural factors.