Verizon Uses the RFM Matrix to Determine Its Most Valuable

question 29

Multiple Choice

Verizon uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7.Customer A has a score of R=1, F=5, M=6.What is Customer A's RFM score?

• A) 15
• B) 31
• C) 90
• D) 100

---

Definitions:

Parenthood

The duties and state of being a parent, encompassing the upbringing, education, and care of children.

Primary Caregiver

An individual who takes primary responsibility for someone who cannot care fully for themselves, such as a parent for a child or an adult for an aging parent.

Feelings of Insecurity

Refers to a state of not feeling safe, stable, or confident in one's self or situation.

Self-Esteem

A person's internal assessment of their value, involving their feelings and convictions about themselves.