It Is Quicker and Cheaper to Get Primary Data Compared

question 27

True/False

It is quicker and cheaper to get primary data compared to secondary data.

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Definitions:

Consumer Decision Making

The process by which individuals search for, select, purchase, use, and dispose of goods and services, influenced by psychological and social factors.

Checking for Deals

The act of searching or inquiring about discounts, offers, or promotional sales to save money on purchases.

Alternative Evaluation

The phase in the consumer decision-making process where options are assessed and compared before a purchase decision.

Secondary Research

The process of gathering and analyzing existing data that was collected by another person or organization, such as reports, studies, or statistics, saving time and expense compared to conducting primary research.