An airline is doing a conjoint study to examine what customers would like to see included in its loyalty program.Here are the things it is wondering: Should there be access to an elite club at the large airports (yes or no)? Do the customers value being high priority for upgrades (yes or no)? Should the loyalty program and these benefits be free or available at a fee (e.g., $50 annually)? Explain what the airline can learn from the following figure.
Definitions:
David Hume
An 18th-century Scottish philosopher known for his skepticism of religion and emphasis on empiricism and the scientific method.
Charles Darwin
A 19th-century naturalist best known for his contributions to the science of evolution and his proposal of natural selection as a mechanism for evolutionary change.
Natural Selection
The process by which biological traits become either more or less common in a population due to the effect on the survival and reproduction of individuals.
Divine Creator
A supreme being believed to be responsible for the creation of the universe and life within it.
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