Marketers Are Interested in Customer Satisfaction, Perceptions of Quality, Customers

question 39

True/False

Marketers are interested in customer satisfaction, perceptions of quality, customers' intentions to repurchase the same brand or purchase something else from the same provider, and the likelihood that a customer will generate positive word-of-mouth.

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Definitions:

Foreseen Users

Individuals or groups who are reasonably anticipated to use a product or service and for whom potential risks should be evaluated.

Compensatory Damages

Financial compensation awarded to a plaintiff to cover actual losses or damages as a result of the defendant's actions.

Worthless Securities

Describes financial instruments that have lost all monetary value.

Due Diligence

The comprehensive investigation or exercise of care that a reasonable business or person is expected to undertake before entering into an agreement or transaction.