Verizon Uses the RFM Matrix to Determine Its Most Valuable

question 29

Multiple Choice

Verizon uses the RFM matrix to determine its most valuable customers.Recency is weighted at a 3, frequency is weighted at a 9, and monetary is valued at a 7.Customer A has a score of R=1, F=5, M=6.What is Customer A's RFM score?

• A) 15
• B) 31
• C) 90
• D) 100

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Definitions:

Social Networks

Online platforms that allow users to build interpersonal relationships, share interests, activities, backgrounds, or real-life connections.

LinkedIn Page

A public profile on LinkedIn, the professional networking site, dedicated to businesses, organizations, or public figures to share updates, insights, and engage with followers.

Information Technologies

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.

Loose Collection

Loose Collection refers to a group of items or elements that are gathered together without a strict organization or structure.