The Money Inputs We Need for CLV Include All of the Following

question 32

Multiple Choice

The money inputs we need for CLV include all of the following EXCEPT

• A) estimates of retention costs.
• B) estimates of acquisition costs.
• C) estimates of company.
• D) average contributions for the segment(s) under consideration.

---

Definitions:

Total Cost

The sum of all expenses associated with the production or acquisition of a product or service.

Lounge Chairs

Comfortable seating furniture typically designed for relaxation, often found in living rooms, patios, or public lounging areas.

Activity-Based Costing System

A costing method that assigns costs to products and services based on the activities and resources that go into creating them, providing more accurate cost information.

Total Cost

The sum of fixed and variable costs incurred in the production of goods or services.