Movie Palace Is a Local Cinema and Its Management Team

question 46

True/False

Movie Palace is a local cinema and its management team is debating whether or not it should begin tracking customer loyalty.Deborah is a manager who supports tracking loyalty.She should argue that Movie Palace should track loyalty because truly loyal customers love the brand, are zealous in telling others about the brand, and are even willing to pay more for the brand and all it means to them.

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Definitions:

Contingency Management

A behavior modification technique that involves the systematic reinforcement of desirable behaviors and the withholding of reinforcement or punishment of undesired behaviors.

Alcoholism

A chronic disease characterized by uncontrolled drinking and preoccupation with alcohol, impairing health and social functioning.

Breathalyzer

A device for estimating blood alcohol content from a breath sample.

Ruminate

The act of thinking deeply or repeatedly about something, often focusing on negative thoughts or problems.