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Compared to More Traditional Advertising, Using Social Media Is

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Compared to more traditional advertising, using social media is


Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; used in finance to quantify the risk of an investment.

Capital Gain

The profit earned from the sale of an asset, such as stocks or real estate, which exceeds its purchase price.

Dividend Yield

A metric showing the yearly dividend payment of a company as a proportion of its stock price.

Total Return

The overall financial gain or loss on an investment, including both the change in value and any income from dividends or interest, over a specific period.

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