Word-Of-Mouth Feels __________ to Consumers

question 47

Multiple Choice

Word-of-mouth feels __________ to consumers.

• A) boring
• B) phony
• C) annoying
• D) authentic

---

Definitions:

Fixed Manufacturing Cost

Costs that do not vary with the level of production or sales, such as rent for factory premises, salaries of permanent staff, and depreciation of factory equipment.

Monthly Production Volume

The total count of units produced by a company in a month, reflecting the scale of its manufacturing operations.

Overhead Costs

Overhead costs are expenses related to the operation of a business that cannot be directly attributed to a specific product or service, such as rent and utilities.

Machine Setups

The process of preparing and adjusting machines for a specific production task, which can influence production efficiency and costs.