Compared to More Traditional Advertising, Using Social Media Is

question 46

Multiple Choice

Compared to more traditional advertising, using social media is

• A) equally expensive.
• B) nearly free.
• C) less expensive.
• D) more expensive.

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Definitions:

Expected Utility

A theory in economics that calculates the anticipated utility resulting from different outcomes in risky or uncertain situations.

Utility

(Of a consumer) a measure of the satisfaction derived from consumption of goods and services.

Probability

The measurement of the likelihood of a specific event or outcome occurring.

Insurance Premium

The amount of money that an individual or business must pay for an insurance policy.