Customers Can Post Complaints or Positive Reviews During Which Phase

question 18

Multiple Choice

Customers can post complaints or positive reviews during which phase?

• A) pre-purchase: awareness
• B) pre-purchase: brand consideration
• C) purchase or behavioral engagement
• D) post-purchase

---

Definitions:

Safety Inventory

The stock of goods or materials kept on hand to protect against variations in demand or supply.

Lumpy Demand

Demand characterized by unpredictable fluctuations and variability, often challenging for businesses to manage effectively.

Safety Stock

Extra inventory held by a business to protect against stockouts due to variability in demand or supply chain disruptions.

Fill Rate

A performance metric that measures the percentage of customer demand that is met without backorders or stockouts.