What Is It Called When One Group Is Exposed to One

question 69

Multiple Choice

What is it called when one group is exposed to one ad or new product description (or whatever element of the marketing mix the marketer is testing) and the other group is either a control group or sees a different version?

• A) 1-2-3 test
• B) unbiased opinion test
• C) clinical trial
• D) A/B split test

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Definitions:

Coercive

Relating to or using force or threats to persuade someone to do something or comply with one's demands.

Expert

A person who possesses a high level of knowledge, skills, or expertise in a particular field or area.

Referent

The entity to which a word or phrase refers or relates.

Legitimate Power Base

A source of influence based on the formal authority one holds within an organization's structure or society's laws.