Evan Is Participating in Advertising Research for Pepsi

question 58

Multiple Choice

Evan is participating in advertising research for Pepsi.He is asked if he can remember where he saw an ad for Pepsi.He cannot accurately answer where he saw the ad.This is why it's important that

• A) Pepsi advertises in multiple media.
• B) Pepsi has a simple message.
• C) Pepsi increases its awareness.
• D) Pepsi has a consistent message.

---

Definitions:

Money

A medium of exchange that facilitates the sale, purchase, or trade of goods between parties.

Money

A medium of exchange that is widely accepted in transactions for goods and services and repayment of debts.

Wealth

The total value of all financial assets and physical possessions owned by an individual or entity, minus any debts.

Required Reserve Ratio

The percentage of deposits that banks are mandated to keep on hand and not lend out, as regulated by central banking authorities.