Examlex
Explain how a company might decide it is economical to advertise during a TV show.Provide an example using numbers.For reference, there are 112,000,000 households with TVs in the United States.
Demographics
The characteristics of human populations that can be used to identify consumer markets.
Discretionary Income
The amount of an individual's income that is left for spending, investing, or saving after taxes and personal necessities (like food and shelter) have been paid.
Disposable Income
The amount of money an individual or household has to spend or save after taxes have been deducted.
Inflation
A measure of the rate at which the general level of prices for goods and services is rising, and, subsequently, purchasing power is falling.
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