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James Is Running Ad Concept Testing on a New Product

question 60

Essay

James is running ad concept testing on a new product for Apple, the iScreentouch.The iScreentouch is similar to the iPad, but it has additional features.James wants to make an ad that shows as many features as possible.Explain the basic steps James should take before launching his ad and why.


Definitions:

Estimated

A value or quantity that is approximated based on current information or trends, often used in planning and forecasting.

Net Operating Income

The total profit of a company after operating expenses are subtracted from total revenue, but before deducting taxes and interest.

Estimated

An approximation or educated guess based on available data or past experience, often used in budgeting and forecasting financial figures.

Raw Materials

The fundamental materials used in the production process, which are transformed into finished goods.

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