An Important Potential Problem with Humorous Ads Is That People

question 54

True/False

An important potential problem with humorous ads is that people remember the joke, but they do not necessarily remember the brand being advertised.

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Diagnosis

The identification of the nature and cause of something, often relating to illness or medical conditions, through examination of the symptoms.

Compulsion

A strong, usually irresistible impulse to perform an act, especially one that is irrational or contrary to one's will.

Obsession

A persistent, unwanted, and intrusive thought or urge that causes significant anxiety or distress.