Examlex
Conjoint methods are used frequently in studies of pricing and branding.
Brand Equity
The value added to a product or service by having a well-known brand name, perceived by consumers as an indicator of quality and trustworthiness.
Nociception
The sensory process that provides the signals that lead to the perception of pain in response to a potentially harmful stimulus.
Endogenous Opiates
Naturally occurring chemicals in the body that reduce pain, enhance pleasure, and play a role in the stress response, similar to opioids.
Spinal Cord
A long, thin, tubular structure made up of nervous tissue, which extends from the brain and is encased within the vertebral column.
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