The Idea That Familiarity from Repeated Exposure to a Brand

question 11

Multiple Choice

The idea that familiarity from repeated exposure to a brand name, logo, or ad will over time enhance the viewer's favorability toward the ad (and brand) refers to which term?

• A) sleeper effect
• B) cognitive
• C) source credibility
• D) mere exposure

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Definitions:

Tuskegee Syphilis Study

A notorious and unethical study conducted from 1932 to 1972 by the U.S. Public Health Service to observe the natural progression of untreated syphilis in African-American men.

Ethical Abuse

A term not widely recognized in professional literature, but suggests behaviors or practices that might exploit or harm individuals under the guise of ethical norms.

Inferential Statistics

A branch of statistics that uses a sample of data to make inferences about the general population from which the sample was drawn.

Hypothesis

A suggested reason for an occurrence, established as an initial phase for more detailed examination.