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ABC CoIs Adding a Few Brand Extensions to Its Products

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ABC Co.is adding a few brand extensions to its products.The company wants to create positive attitudes and awareness about its extensions.What type of ads should the company use?


Definitions:

CAM

Complementary and Alternative Medicine (CAM) refers to medical products and practices that are not part of standard medical care, often involving herbal remedies, acupuncture, and massage therapy.

Biomedical View

An approach in medicine that focuses on biological factors in understanding and treating disease, often neglecting psychological and social factors.

Biopsychosocial View

A holistic approach to understanding human health and illness, considering biological, psychological, and social factors.

Socioeconomic Status

A measure of an individual's or family's economic and social position in relation to others, based on income, education, and occupation.

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