Lee Is the Product Manager for a Software Program Sold

question 76

Multiple Choice

Lee is the product manager for a software program sold by Company ABC.In evaluating the product, Lee determines that something just isn't right with how the software program is marketed to potential customers, and he feels a change is necessary.Which of the following marketing mix variables is easiest for Lee to change?

• A) promotion
• B) price
• C) place
• D) product

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Definitions:

Positive Psychological States

Mental conditions marked by contentment, optimism, and well-being, enhancing personal and professional life quality.

Ethical Leadership

A leadership approach that is guided by respect for ethical beliefs and values, and for the dignity and rights of others, promoting honesty, integrity, and fairness.

Servant Leadership

A leadership philosophy which emphasizes the leader's primary role as serving the needs of others, promoting the well-being of their followers, and helping them to develop and perform as highly as possible.

Enron

A former American energy company that became infamous for its bankruptcy and involvement in one of the largest accounting frauds in history.