Company ABA Showed Its Customers Products with Various Combinations of Features

question 77

Multiple Choice

Company ABA showed its customers products with various combinations of features and attributes, with price being one of them.Its customers were asked: "Which combination do you prefer most, next most, etc.?" What type of study did Company ABA conduct?

• A) meta-analysis
• B) scanner survey
• C) price survey
• D) conjoint analysis

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Definitions:

Eschar

A dry, dark scab or falling away of dead skin, typically occurring on a wound or burn site as it heals.

Pressure Injury

Damage to the skin and underlying tissue resulting from prolonged pressure on the skin, commonly known as a bed sore.

Coccyx

The small, triangular bone at the base of the spinal column in humans and other apes, commonly referred to as the tailbone.

Stratum Corneum

The outermost layer of the skin, consisting of dead cells that provide a barrier against environmental damage and water loss.