Company ABA Showed Its Customers Products with Various Combinations of Features

question 77

Multiple Choice

Company ABA showed its customers products with various combinations of features and attributes, with price being one of them.Its customers were asked: "Which combination do you prefer most, next most, etc.?" What type of study did Company ABA conduct?

• A) meta-analysis
• B) scanner survey
• C) price survey
• D) conjoint analysis

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Definitions:

Civil Rights Act

A landmark piece of legislation in the United States that outlaws discrimination based on race, color, religion, sex, or national origin.

Investigation

The process of systematically examining and researching facts to uncover information or truth.

Employment Discrimination

Unfair treatment or prejudice against employees or job applicants based on characteristics like race, gender, age, or disabilities, that are not relevant to their job performance.

Racial Minority

An ethnic group that makes up a smaller percentage of the population compared to the majority group, often facing differing social or economic experiences.