Ashton Wants to Generate Interest in the New Branch of His

question 79

Multiple Choice

Ashton wants to generate interest in the new branch of his hobby stores that is opening next week.He plans to offer temporary price cuts and issue coupons.This practice is referred to as

• A) price promotion.
• B) price sensitivity.
• C) price discrimination.
• D) price instability.

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Definitions:

Threats

External challenges or dangers that could potentially harm the operation, objectives, or survival of an organization or system.

Intangibility

A characteristic of services that means they cannot be seen, tasted, felt, heard, or smelled before they are bought.

Marketing Goals

Specific, measurable objectives that a company aims to achieve through its marketing efforts to support overall business goals.

SWOT Analysis

A tool used in strategic planning to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.