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When testing the best color for a new detergent, SoapSuds Inc.set up a test market that uses a virtual shopping experience to give customers a chance to buy the product (or not) , which is called a(n) __________ test market.
Improvements
Refers to the process of making something better or more effective through changes, upgrades, or enhancements.
Behaviourally Anchored Rating Scales
A performance appraisal method that uses specific examples of behavior to evaluate employees rather than abstract criteria.
Subjective Performance Measures
Assessment criteria based on personal judgments or opinions rather than on quantifiable data or objective indicators.
Management-By-Objectives
A management model that involves setting clear, specific objectives that are agreed upon by both management and employees, focusing on measurable results and feedback in performance assessment.
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